Can a kitchen in Marrickville survive selling $8 beef noodle soup? Doubt it and so do the new owners of West Juliette after a hefty $2m outlay (unconfirmed). The strategy to cost recovery is $20 ‘premiumisation‘ DIY staples. The food is tasty and I depart full – therefore, I support the cause.
WJ’s singular focus is local produce thrown on thick slabs of sourdough rye. The bread is house-baked and delicious and I’m told so are the cookies. If you’ve been to Cornersmith (♦♦♦♦), this is the non-hipster version.
Distill the real options into the following groups: (i) eggs on toast, and (ii) eggs on toast.
Turnaround is 8 minutes. 1 min prep, 5 min cook, 2 min plating sounds stressful for the poor chef.
Soft scrambled eggs,cured salmon, sorrel, yoghurt, fennel on toast – $19.90
Convention at home is either eggs on toast, or yogurt with muesli but never both concurrently. Never mix yogurt with bread. Ever.
Form your own view on a solid scrambled eggs and salmon effort for $20. The foodie in me appreciates Picasso-style plating and a sea of watercress green that is so crispy.
Poached eggs, avocado, feta, parsley, cress, lemon, dukkah on toast – $18.90
Did I get the end piece of the loaf because this slab is smaller? Humpty Dumpty is awkwardly positioned and falls.
Similar to dish #1, freshness takes this classic avo-on-toast to the next level. This is a mezzanine rather than 2nd story add-on.
Amongst the best dukkah I’ve had with a sophisticated earthy flavour. Better than a DIY but worse than dish #1.
Always difficult scoring brunch staples but I’ll try:
– Food (♦♦♦) – zero range, low innovation but simple, clean flavours.
– Value (♦♦♦♦) – big portions whilst respecting the $20 value cap.
– Other (♦♦♦♦♦) – waitress very attentive, fast food type turnover.
– Overall (♦♦♦♦) – started hungry and skeptical, finished full and less skeptical.
On account of the solid produce and no fuss service, I recommend.
Will I be returning?
Yes, with the proof being a photo of myself below.
The healing chai is a house beverage. I hope this heals hanger.
West Juliette is known for the sweet stuff. Sadly, I’m sugar free in February.
Location is the west side of Juliette Street. OK, now I understand the name.